Helicopter pads are used as a form of showing success because if you are allowed at the top of the building you will either own it or be able to afford to use a helicopter as transportation. Success is the main focus in R'n'B lyrics and music. It can be seen as a metaphor; as if they are on top. It also places them in the city which emphasizes their urban edge.
The city at night shows the artist has an active nightlife. This could be seen as a sign of success as they are continuously being invited to different parties. It also implies that the artist’s music is influenced by an urban culture.
A blank background allows all attention to be focused on the main image. It is also easier to edit as the background colour can be changed, objects can be inserted and shadows can be contrasted against the block background giving the main image a 3D look.
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