Target Audience Profile

02/10/11 Mari-Anne Foster

Target Audience Profile

    My magazine ‘Above Average’ will be aimed at teenagers of both genders from the age of sixteen to nineteen. The magazine will also be aimed at the sixth form of The Douay Martyrs secondary school so it will have to be relevant to the school and their education situation.

   

    Teenagers at this age have a range of interest and hobbies, such as; music, films, sport, fashion, etc. So this will have to be incorporated into the magazine in order to gain more attention. There could be a fashion page to interest girls and a sports page to interest boys. There could also be a film and music page to interest the majority of the target audience.

    The target audience will have certain values based around family, friends and their careers. The way the magazine could facilitate these interests is by offering advice in these subjects, such as; problems page or an agony aunt.

    The most fitting audience theory would be ‘Uses and Gratifications’ so that the target audience will seek out the magazine for a certain purpose like guidance or support in their education. In order for the magazine to attract the target market it will have to provide this and other needs such as university open days, course information and how to balance school and social life. This magazine would be used for educational purposes, guidance and support.